Tuesday, September 14, 2010

Genwow.com companion to The On-Demand Brand

In the introduction, Mathieson (p. xvi) states that the On-Demand Brand is an extension of his blog, GENERATION WOW. (www.genwow.com). In the spirit of the theme of the book, being "on-demand" is accomplished by reliance on the strengths of the media. As Jeff Bezos states, a book is a great piece of technology. Of course he outlines each aspect and then compares them with Kindle (see a recent interview with Charlie Rose at http://www.youtube.com/watch?v=fAo0IfOCevA). and of course Kindle offers books on-demand, which is a strength it offers over its predecessor medium (which of course I still love since I still assign a hardcover book to my class).
But the blog takes the interviews that are summarized in the book, and provides them in the context of video, where the personality of the communicator is allowed to give additional meaning to the words which are static on the printed page.
So, the blog-book connection adds a lot of value both directions. The book provides a concise summary of what is most important (at least up to a point of time) in the blog, and the blog offers life to the book. Synergy.
e-commerce prof

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