Rule #3, Post 1--Lesson #3 Keep it simple

Hello everyone! One of the lesson learned from this chapter says "keep it simple, social--and preferably events-based." A good example from the chapter was how CSI conducted a murder mystery within the world of Second Life in which fans could actively participate with their avatars. Can you think of another event-based campaign that a company has launched that was either successful or a failure and why? Please feel free to add any links to web-sites or videos.