Showing posts with label Old Spice Commercial. Show all posts
Showing posts with label Old Spice Commercial. Show all posts

Tuesday, September 21, 2010

Rule #3, Post 4--Lesson #7 Don't just talk, listen

Read through this blog about the Old Spice Man commercials.

Old Spice capitalized on listening to customers through YouTube. Do you agree with the blog author that this can no longer be done now that Old Spice paved the way with this method? What are some other ways we can spark conversation through listening to customers? And, by listening to them, are we actually sparking conversation or just joining conversation that's already there?