tag:blogger.com,1999:blog-360586548586438225.post1518635413998331215..comments2010-11-18T15:34:42.999-08:00Comments on MBAs examine the On Demand Brand: Rule #5: Want Control? Give It Awaye-commerce profhttp://www.blogger.com/profile/00002308773735734056noreply@blogger.comBlogger14125tag:blogger.com,1999:blog-360586548586438225.post-24142891000213831652010-11-11T13:47:58.889-08:002010-11-11T13:47:58.889-08:00I would personalize:
pet apparel for cold winters...I would personalize:<br /><br />pet apparel for cold winters<br />high end apparel- like Ralph Lauren did with Rugby shirts<br />some crazy 80's looking tennis shoesRachVassaurhttps://www.blogger.com/profile/03077546251998701805noreply@blogger.comtag:blogger.com,1999:blog-360586548586438225.post-80025557601156120952010-10-14T14:09:12.986-07:002010-10-14T14:09:12.986-07:00Interesting research: user-generated product revie...Interesting research: user-generated product reviews as effective as professionally produced commercials ...<br /><br />http://comscore.com/Press_Events/Press_Releases/2010/10/comScore_ARS_Study_Finds_User-Generated_Video_Reviews_Exhibit_Elements_of_Sales_EffectivenessEthan Beutehttps://www.blogger.com/profile/01002247859254826725noreply@blogger.comtag:blogger.com,1999:blog-360586548586438225.post-86592878426832787082010-10-07T14:10:02.130-07:002010-10-07T14:10:02.130-07:00Slightly off point, but timely:
Gap reveals new l...Slightly off point, but timely:<br /><br />Gap reveals new logo. Reaction is broadly negative. Gap invites its Facebook fans to submit their own logo designs. <br /><br />http://mashable.com/2010/10/07/gap-logo-redesign/<br /><br />Touches on listening, crowdsourcing and UGC.Ethan Beutehttps://www.blogger.com/profile/01002247859254826725noreply@blogger.comtag:blogger.com,1999:blog-360586548586438225.post-90895182250923275492010-10-07T13:06:51.120-07:002010-10-07T13:06:51.120-07:00I think that "incentivizing" is going to...I think that "incentivizing" is going to be a major staple in the future of marketing...basically in the form of crowdsourcing. Often, paying an "incentive" will be much less costly than having the same thing done by professionals. Not only the cost, but the perspective/attitude of the individual user is generally much more keen than the professional...as demonstrated by the Tahoe misfire. Nevertheless, there will have to be spefic 'rules' and 'best practices' to succeed in this type of environment.<br /><br />What would incentivize you to participate in one of these contests, other than money (you greedy scoundrels!)?<br />RW: Incentives would have to be commensurate (or exceed) the level of effort. Putting words to an ad is much different than creating the ad itself<br /><br />In your opinion, does professional involvement serve to motivate or discourage amateur participation?<br />RW: Discourage...they often don't have the time, resources, or experience to produce the same level of quality. However, it is also the perfect opportunity for amateurs to showcase their talents in working their way to become pros.<br /><br />If you could personalize any product, what would it be?<br />RW: any item you use on a daily basis should be able to be "customizable".pilotchillyhttps://www.blogger.com/profile/03704096824827883184noreply@blogger.comtag:blogger.com,1999:blog-360586548586438225.post-68354465305771626532010-10-07T09:47:19.754-07:002010-10-07T09:47:19.754-07:00I think a good example of giving away control was ...I think a good example of giving away control was Dominoes Pizza and how they took all the criticism of their pizzas to make it come out better (or at least that's the majority consensus). It had to be hard for them to listen to all of that and not just get discouraged, but they seem to have made it into something good for the company.Michele Kantakhttps://www.blogger.com/profile/03764715758820408107noreply@blogger.comtag:blogger.com,1999:blog-360586548586438225.post-68489358381911649922010-10-06T21:17:15.339-07:002010-10-06T21:17:15.339-07:00I love the user-personalized approach! I think it ...I love the user-personalized approach! I think it would be cool to personalize a liquor or wine bottle label for a special occasion. <br /><br />Like:"Mr. and Mrs. X, Congrats on your wedding day. Just as this bottle of wine took way too long to finally get here so too did your wedding!?!"<br /><br />In reply to Ryan's post. I think the Jones site is a great idea and the cultish followers and consumers of Jones Soda get all the reward they want when they see their comment or picture on the website. Or possible their input will show up on an actual bottle! This isn't for money or recognition. This is how they feel like a part of the Jones Soda tribe. They have contributed and enriched the community!? That's how I see it.Davehttps://www.blogger.com/profile/10171940178039010143noreply@blogger.comtag:blogger.com,1999:blog-360586548586438225.post-30197496147561596292010-10-05T20:31:34.470-07:002010-10-05T20:31:34.470-07:00What would incentivize you to participate in one o...What would incentivize you to participate in one of these contests, other than money (you greedy scoundrels!)? -- I don't know that anything would except a true belief in it's benefits. It would have to be something that I had and emotional attachment to, heart loyal...<br /><br />In your opinion, does professional involvement serve to motivate or discourage amateur participation? -- It appears the professionals always end up winning. I am not sure that any of us would want to watch an advertisement produced by amateurs. <br /><br />If you could personalize any product, what would it be?<br />Hmm, maybe a beer bottle label. That's about the only thing I can think of right now. Wine bottle labels would be cool as well.Kimberly Carpenterhttps://www.blogger.com/profile/04016098734091038859noreply@blogger.comtag:blogger.com,1999:blog-360586548586438225.post-1275649358668872852010-10-05T12:05:41.563-07:002010-10-05T12:05:41.563-07:00I think the money incentive gets creative people i...I think the money incentive gets creative people involved. Whereas the Chevy Tahoe example brings in people who want to make a political statement (the No War for Oil crap, etc).<br />On the Jones Soda page I couldn't help but notice all the "great" comments people wrote. I wonder how many are faked just so people think the soda is the bees knees?Ryan Williamshttps://www.blogger.com/profile/03124655695043752789noreply@blogger.comtag:blogger.com,1999:blog-360586548586438225.post-87865720829685403772010-10-04T21:01:21.157-07:002010-10-04T21:01:21.157-07:00What would incentivize you to participate in one o...What would incentivize you to participate in one of these contests, other than money (you greedy scoundrels!) <br /><br />GR: Honestly money...or the fact that I actually believe in the product and want others to experience what I did. Also if the product really truly sucked I might make one that would eventually be censored.<br /><br />In your opinion, does professional involvement serve to motivate or discourage amateur participation?<br /><br />GR: It would be interesting to know if no one would submit UGC if there wasn't an incentive. I would say a few people would do it regardless of the talent pool. This could be a hobby or interest to them.George Rolstonhttps://www.blogger.com/profile/06762913626065903176noreply@blogger.comtag:blogger.com,1999:blog-360586548586438225.post-72463535825520220452010-10-04T19:45:03.267-07:002010-10-04T19:45:03.267-07:00What would incentivize you to participate in one o...What would incentivize you to participate in one of these contests, other than money (you greedy scoundrels!) <br /><br />People will often become incentivized when it relates to them and their networks interest. The incentive for myself is often times the desire to share something that I know others will enjoy. A good example is http://sendables.jibjab.com/ where people sign up and provide all their information just so they can share an idea or product with friends.techwiz_tomhttps://www.blogger.com/profile/02177123452434349063noreply@blogger.comtag:blogger.com,1999:blog-360586548586438225.post-56208018564332267012010-10-04T08:53:09.568-07:002010-10-04T08:53:09.568-07:00What would incentivize you to participate in one o...What would incentivize you to participate in one of these contests, other than money (you greedy scoundrels!)?<br />EK: I would need some sort of major incentive if I was going to put a high level of effort into it...perhaps food for a year from a food place, or a free trip from a travel company (specific to the company's specialty).<br /><br />In your opinion, does professional involvement serve to motivate or discourage amateur participation?<br />EK: If amateurs knew they were up against pros, far fewer would participate.<br /><br />If you could personalize any product, what would it be?<br />EK: a flavor for Glacier Ice Cream/Gelato, or a new item for Trader Joe'sAnonymoushttps://www.blogger.com/profile/16872329454270356099noreply@blogger.comtag:blogger.com,1999:blog-360586548586438225.post-51007974309475572512010-10-04T07:16:43.427-07:002010-10-04T07:16:43.427-07:00Re: "does professional involvement ..."
...Re: "does professional involvement ..."<br /><br />I don't think so. If you love a product, you love a product. If you have an idea, you have an idea. If you're capable of producing video, you produce video. That said, I don't think professional participation is a very transparent part of the contest.<br /><br />My guess: they received a mountain of garbage and a handful of gems. There might be a slightly smaller mountain of garbage if it was more clear to the herd that a professional was probably going to win.<br /><br />Of course, the gems came from smart, professional people. Love this from Herbert, the Doritos winner: "We did a lot of research on how the Ad Meter works, and tailored our commercial to exactly what we thought would achieve a high ranking." It goes back to Rule 1: know your audience. They studied the way the scoring system worked, then tailored a spot very specifically to the system (audience). There were probably better looking and more professional spots in the heap, but the Transit Film guys started smart.Ethan Beutehttps://www.blogger.com/profile/01002247859254826725noreply@blogger.comtag:blogger.com,1999:blog-360586548586438225.post-64174267389008070262010-10-03T20:11:22.568-07:002010-10-03T20:11:22.568-07:00What would incentivize you to participate in one o...What would incentivize you to participate in one of these contests, other than money (you greedy scoundrels!) <br />SO: Only a very, very good and excellent product, that I am a big fan of (not Doritos :))<br /><br /><br />If you could personalize any product, what would it be?<br />SO: Benefit Makeup, Nutella, Boulder Ice Cream, CorePower Yoga StudioSandra Ciprianihttps://www.blogger.com/profile/08981372675258689233noreply@blogger.comtag:blogger.com,1999:blog-360586548586438225.post-74934900279507881452010-10-03T19:56:53.449-07:002010-10-03T19:56:53.449-07:00Online user generated and personalized experiences...Online user generated and personalized experiences have grown at an almost exponential rate. It seems like everyone has a customizable aspect to their product or service website. As a software engineer I have to wonder how different online marketing would be today without the enabling Web 2.0 technologies (Ajax, Adobe Flash, Adobe Flex, JavaScript, new web scripting languages, etc.) that made all this possible. On the other hand with out new technology we wouldn't have nearly as many annoying "flash enabled" web pop-ups.J Millerhttps://www.blogger.com/profile/09651303835269877346noreply@blogger.com